Clove
Transforming Amazon Seller Data Management with User-Centered Design
Project approach
Clove software offered a powerful solution for Amazon sellers to retrieve and organize their data, but suffered from poor user experience and an overly simplistic interface. Users were abandoning the platform and reverting to spreadsheets for their data management needs, despite the potential time-saving benefits of the software.
Amazon sellers face significant challenges managing the vast amounts of data generated by their businesses. From inventory management to sales tracking and customer engagement, these sellers need comprehensive tools that simplify complex data workflows. Clove was developed to address these needs, but its adoption was hindered by usability issues.
Bridging design and data complexity
Design is about understanding human behavior. In the world of Amazon seller platforms, data can overwhelm. My approach breaks through complexity, transforming raw information into clear, actionable insights.
Every interface tells a story. For Clove, that story was about simplifying intricate data landscapes. I dove deep into seller workflows, mapping their challenges and frustrations. The goal was not just to create an interface, but to build a tool that feels intuitive and empowering.
Understanding user needs means listening. Not just to what users say, but to what remains unspoken. Through extensive research and iterative design, I uncovered the subtle nuances that separate good interfaces from exceptional experiences.
Design beyond the data
Data tells stories. In the complex world of Amazon seller platforms, those stories often get lost in spreadsheets and overwhelming interfaces. My design philosophy cuts through the noise, transforming raw numbers into meaningful narratives that sellers can understand and act upon.
Every data point represents a human experience. For Clove, this meant reimagining how sellers interact with their business metrics. I didn't just create an interface. I crafted a digital companion that speaks the language of entrepreneurs.
The challenge was not about displaying information, but revealing insights. By implementing strategic visual hierarchies and intuitive navigation, I helped sellers see patterns they were missing. Complex data became clear, actionable intelligence.
Design is an act of translation. It bridges the gap between technical complexity and human understanding. With Clove, I translated seller frustrations into elegant solutions that turn data from a burden into a strategic advantage.
In the end, great design is about empowerment. By simplifying complex workflows, we give sellers the confidence to make informed decisions quickly and effectively.
Initial Sketches
Transforming abstract concepts into tangible design blueprints. Each sketch represents a critical step in understanding user interactions and solving complex interface challenges.
Design Iterations
Capturing the evolution of interface design through visual storytelling
High-fidelity design Eye-Tracking
Mapping the visual exploration of design discovery
Usability Testing
Exploring the visual narrative behind Clove's design transformation
Style Guide & Design System
Exploring the visual narrative of design exploration and innovation
Completed design solution
The final design represents a perfect blend of user needs, business goals, and elegant interface design.
Client voices
