Empowering Arab Women Entrepreneurs Through Design Thinking
In collaboration with the AWE – Arab Women Entrepreneurs program, I had the privilege of facilitating an intensive 18-hour Design Thinking workshop aimed at empowering women innovators to rethink challenges and craft human-centered solutions for their ventures.
The workshop brought together a remarkable group of passionate entrepreneurs whose energy and curiosity transformed the sessions into a living lab of creativity and collaboration. Over several days, we explored the full Design Thinking process, from empathy and problem framing to ideation, prototyping, and testing, using real-world challenges drawn directly from the participants’ businesses.
What made this experience so powerful was the participants’ ability to connect deeply with their users’ needs and translate insights into actionable ideas. Each group pushed boundaries, reimagining products and services that not only solve business problems but also deliver social value within their communities.
Throughout the journey, we witnessed countless moments of discovery, from redefining business models and sketching prototypes to testing solutions that addressed unmet needs. The room became a dynamic ecosystem of shared learning, courage, and innovation.
Beyond design tools, the workshop fostered a mindset of empathy, resilience, and co-creation. These women didn’t just learn a methodology, they embraced a way of thinking that champions experimentation, collaboration, and purpose-driven impact.
I’m deeply proud of their achievements and inspired by their determination to make a difference. Their passion for innovation and social good reminds us that the future of entrepreneurship in the Arab world is both inclusive and visionary.
Design catalyst
Transforming complex challenges into innovative design solutions through strategic workshops
Collaborative learning
Immersive experiences that push the boundaries of design thinking and problem solving

Hands-on UX Design Course
Comprehensive training program designed to elevate the product design skills for the Participants. They learned from real-world experiences and industry insights.
Advanced UX design mastery for professionals
Comprehensive 8-week intensive design curriculum
Elevate your design expertise through expert-led training

Workshop topics
Comprehensive learning modules covering UX design and emerging technologies

UX & AI:
Designing for the Intelligence Age
Integrate AI tools and techniques into your design workflow and problem-solving process.

Hardware design and prototyping
Explore physical computing and interactive design principles through hands-on Arduino workshops.

Advanced design technologies
Learn cutting-edge digital tools and techniques that transform design thinking and implementation.
Real experiences from workshop participants
This quote hit differently today during a session I attended titled "UX and AI: Designing for the Intelligence Age" with the insightful Samer Shawar.
UX&AI workshop

Design Thinking workshop

Design Thinking workshop

